Exclusive launch of the new ON Cloudsurfer 3

On is unveiling its new Cloudsurfer 3 at our Oasiz shop in Madrid. You’ll have 3 months and 3 weeks to try it out before it hits the market.

01 October 2026 - Written by David del Río

The new ON Cloudsurfer 3 arrives in advance at Running Emotion

Some new releases hit the market. And then there are those you get to experience before anyone else.

The new ON Cloudsurfer 3 is one of those special models. A shoe that marks a new chapter for ON Running, which you’ll be able to discover as a exclusive for 3 months and 3 weeks at Running Emotion Oasiz Madrid.

From the 1st of October, our Oasiz store will be the first place where you can see, touch and try on the new Cloudsurfer 3 ahead of its global launch.

During this exclusive period, you’ll be able to experience its new technologies first-hand, discover how it fits your foot and get advice from our running specialists to see if it’s the shoe you need for your next run.

The new ON Cloudsurfer 3 will be available on On.com, on our website and in all other shops from the 21st of January 2027, but during these first few months, the experience begins at Running Emotion.

Come to Running Emotion Oasiz Madrid and be the first to discover the new Cloudsurfer 3.

post card fw26-cloudsurfer3-pr-headtotoestill-1x1-15jpg3.webp

ON Cloudsurfer 3: a new way of looking at comfort whilst running

The Cloudsurfer range has always had a clear objective: to offer a smooth, comfortable and fluid running experience for everyday use.

With the new Cloudsurfer 3, ON goes one step further by introducing a new combination of technologies designed to deliver a smoother, more dynamic and more natural running feel.

The Cloudsurfer 3 is a daily training shoe designed to support you through all kinds of sessions: from easy runs and recovery days to longer training sessions where you need comfort and protection.

ON has developed a new combination of Surreal foam and the evolved CloudTec Phase system to achieve a smoother transition and more comprehensive cushioning. Cloudsurfer 3

The result is a shoe that aims for something very specific:

to feel soft when you land and dynamic as you move forward.

post card fw26-cloudsurfer3-pr-headtotoestill-16x9-nolanguage-14jpg4.webp

Surreal: ON’s new foam that transforms the running experience

One of the major new features of the Cloudsurfer 3 is the introduction of Surreal, the new foam developed by ON.

This new super-foam has been created with the aim of offering an improved combination of:

  • Softness.
  • Cushioning.
  • Lightness.
  • Responsiveness.

According to ON, Surreal has been developed to provide a softer feel and cushion every stride, helping runners clock up the kilometres in greater comfort.

But the key isn’t just about creating a softer foam. ON has also worked on how that foam interacts with the shoe’s structure to deliver a more complete experience.

The Cloudsurfer 3 is the brand’s first model to incorporate this new technology, marking the start of a new generation within ON’s running collection.

post card fw26-cloudsurfer3-pr-productstill-16x9-19jpg5.webp

Evolved CloudTec Phase: a more natural transition with every stride

Another key feature of the new Cloudsurfer 3 is the evolution of the CloudTec Phase system.

This technology uses optimised geometry to ensure that the Cloud elements work progressively as the foot moves forward during the run.

The idea is simple: to ensure that each step flows more naturally into the next.

ON has redesigned the orientation of the Cloud elements to improve the rolling sensation during the stride, creating a smoother transition from landing to take-off.

For runners, this translates into a more fluid running experience, particularly on runs where comfort and consistency are key.

post card fw26-cloudsurfer3-pr-productstill-16x9-21jpg6.webp

Who is the ON Cloudsurfer 3 designed for?

The Cloudsurfer 3 is a running shoe designed for runners looking for a reliable partner to clock up the kilometres.

It’s at its best during daily training sessions:

Smooth runs

When you want to run comfortably, without worrying about your pace, and enjoy a smooth stride.

Recovery days

After a tough run, a pair of shoes with good cushioning helps you clock up the kilometres again without putting too much strain on your legs.

Long runs

When your aim is to spend time running and you need a running shoe that maintains its feel as the kilometres go by.

Daily training

For runners looking for a single pair of shoes that can handle most of their training sessions.

ON describes the Cloudsurfer 3 as a daily training shoe suitable for both light runs and recovery runs, as well as longer sessions.

post card fw26thecloudsurfer3techsheet4x5en01jpg12.webp

A design that makes running more comfortable

As well as the new midsole, ON has also refined the upper of the shoe.

The Cloudsurfer 3 features a new Warp Knit fabric, a technical mesh designed to offer:

  • Greater breathability.
  • A secure fit.
  • Adaptability to the foot.
  • Comfort over many kilometres.

This combination aims to strike a balance between a comfortable feel and stable support whilst you run. Cloudsurfer 3

Because a shoe for everyday training doesn’t just need to provide good cushioning. It also needs to feel comfortable from the first kilometre to the last.

Technical features: ON Cloudsurfer 3

New Surreal foam

A new generation of cushioning developed by ON to provide comfort and protection.

Evolved CloudTec Phase

Optimised geometry for a smoother, more natural transition.

Warp Knit Upper

A technical fabric that combines breathability, a snug fit and comfort.

Technical features:

  • Weight: 285 g.
  • Drop: 8 mm.
  • Available sizes: 36-49.
post card fw26-cloudsurfer3-pr-detailstill-9x16-nolanguage-10jpg16.webp

Be the first to try the ON Cloudsurfer 3 at Running Emotion Oasiz Madrid

You can’t fully understand a running shoe just by reading its specifications.

You have to put them on.

You have to walk in them.

You have to feel how they respond underfoot.

That’s why, over these first few weeks, we want the running community to discover the Cloudsurfer 3 in the best possible way: by trying them out.

From the 1st of October, Running Emotion Oasiz Madrid will be the first place where you can try out the new Cloudsurfer 3.

Come to the store to:

  • Try out the new fit.
  • Feel the new Surreal foam.
  • Compare it with other ON models.
  • Get personalised advice.
  • Find out if it’s your next training shoe.

For three weeks, the Cloudsurfer 3 will be making its debut at Running Emotion.

When will the ON Cloudsurfer 3 be available?

The new Cloudsurfer 3 will be available exclusively in specialist running shops from the 1st of October 2026.

It will then be launched globally across all other channels, including On.com and ON shops, during 2027.

At Running Emotion, you’ll be able to get your hands on this exclusive release before anyone else:

📍 Running Emotion Oasiz Madrid
📅  From the 1st of october

post card runningemotionmadridosaizjpg22.webp

Are you still looking for an ON Cloudsurfer 2?

Although the new generation brings some significant new features, we still have a few pairs of the previous ON Cloudsurfer 2 left in stock.

The Cloudsurfer 2 remains a great choice for runners looking for a comfortable, lightweight and well-balanced shoe for daily training, runs and clocking up the kilometres.

If you’d still like to get your hands on one of the last pairs available, you can find them here:

👉 Shop ON Cloudsurfer 2

Discover ON Running

If you want to find the ON running shoe that suits you best, discover all the models available at Running Emotion:

🏃 Men's ON Running shoes

🏃‍♀️ Women's ON Running shoes

WE LOOK FORWARD TO SEEING YOU AT RUNNING EMOTION MADRID OASIZ

Related content

Exclusive launch of the new ON Cloudsurfer 3

Exclusive launch of the new ON Cloudsurfer 3

On is unveiling its new Cloudsurfer 3 at our Oasiz shop in Madrid. You’ll have 3 months and 3 weeks to try it out before it hits the market.
01 October 2026
The Nike Pegasus Plus 2 is here: more speed to your training sessions

The Nike Pegasus Plus 2 is here: more speed to your training sessions

It is due to be launched on the 17th of September and the 1st of October at Running Emotion, and comes with a clear aim: to offer speed, energy and comfort in a shoe that you can wear for more training sessions than a purely competition-focused model.
17 September 2026
PUMA x SAYSKY collection

PUMA x SAYSKY collection

The new PUMA x SAYSKY collection arrives with a clear vision: to run fast, run comfortably and do so with a look that’s sure to turn heads.
18 August 2026
New in: HOKA Clifton Pro

New in: HOKA Clifton Pro

Olympic marathon runner Yago Rojo and long-distance runner Andrea Romero have already tried out the new Clifton PRO and tell us about their experience with these new HOKA shoes.
14 August 2026

Questions & comments

Sign up or log in to your account and actively participate in our great community of running enthusiasts
Be the first to leave a comment